We have been trying to drum up support for the concept of carbon neutral supermarket sections. This would then give organisations a market imperative to measure, offset and reduce their carbon emissions. It is part of a bigger picture of in regards to a concept of carbon accounting that we believe is the correct way of accounting (much like a goods and services tax).

We believe that appealing to the market is the only way that an endorsement such as carbon neutrality can make a difference. At the moment there is a poor business case for carbon neutrality, if there was a recognised route to market this would change. It is upto the retail gatekeepers to make this happen, inside or outside of a regulatory framework.

Please see the video link below for a presentation we gave to the UNEP Governing Council in regards to this issue.

http://www.aurasustainability.com/page/UNEP_video

PLEASE ASK YOUR FRIENDS TO JOIN this project, aside for strong regulation the only way we are going to provoke a paradigm shift is through consumer behaviour. Send them the link - http://www.celsias.com/project/carbon-neutral-supermarket-sections/