What seems like a little while ago now my friend and I created a blog to start talking about different eco-friendly products, services, and initiatives that are relevant to our lives. We’ve commented on many topics in the process; like, why fair trade is good for people, adorable organic dog toys for your doggy to chew on, bamboo suits for the style-havin’ man, cool green gadgets you can’t find everywhere, and resources you can use that make your organic and natural shopping much easier.
While we were learning and writing for the past several months, we have also spent a lot of time chugging away at turning our interest in eco-friendly products into a business. We did all the major steps - researched our fingertips off, make some crazy predictions, wrote a business plan, and even secured some funding. We’re happy to say that we’re finally ready to get this adventure started.
We’re small. Our two person team will be running the entire show. And, what’s the show exactly? Well, here it goes:
Guffly is a one product per day retail store. We search for one-of-a-kind eco-friendly and fair-trade lifestyle products that we think people will like. And by “lifestyle” we mean the products you have that make you, you - like things for you, your home, and your pets. We make sure that the products really are eco-friendly or fair-trade by researching how the products are made and who they are made by. When a product is Guffly Approved it’s sold on our site for 24 hours. During this time you can look at it, read about it, talk about it, and buy it.
Our goal is to make it simple for good people to find the good stuff for their lifestyles that is made by good companies. We aren’t trying to start a revolution, and we won’t change the world, but we do think that we can be more responsible citizens by being more responsible consumers. Plus, it doesn’t hurt to look good in the process.
While we get ready to launch our first day and first product (Spring, 2009) we’ll be asking for your help. Please stay tuned to our blog for updates on our progress, opportunities to vote on which products should start us off, and ways to get some early deals on products at Guffly.com.
Keep up with our progress @ http://blog.guffly.com