In 1961, the Jacksons again found that they needed more room. Outdoor sporting goods completely replaced army surplus by this time, and they coined the slogan: “The Usual and the Unusual for the Great Outdoors.” The Jacksons purchased a bigger building across 4th Street and made seven major expansions to it. Then in 1968, they purchased five acres on Highway US 19, and decided to plan their “dream store.”
The building process began. The “dream store” included an indoor pool for SCUBA and kayak instruction, designed by Darry Jackson. They added a classroom, an indoor ski deck, and a shooting range. Most importantly, though, by instruction of Mrs. Jackson, the pines and palmettos were to be saved! With green stone from Wyoming, red cedar from California, and cypress from Florida, the 38,000 sq. ft. building reached its completion in 1976.
Through the years, the Jacksons credit much of their success to word-of-mouth networking and to their expert staff. They hire only those who have a passion for the outdoors and a great deal of knowledge about their sport. That even includes snow–skiing. Their revolving ski deck has attracted flabbergasted visitors from around the globe. On any given day in the ski shop, you can hear someone say, “Snow skiing in Florida? Are you kidding? This is some store!” And it is. It’s one of a kind.
The evolution of Bill Jackson, Inc. has led us from a post World War II military surplus store to a state of the art outdoor adventure outfitter. We cater to the following outdoor sports:
In these areas, Mr. and Mrs. J. require their employees to have experience. This gives you access to expert knowledge of not only the products, but the sport itself. This is the key difference between our store and online or “big box” stores. Please visit us, and let our experienced staff outfit you for your next adventure.