I think celsias works really well. It is informative, polite, wide ranging and diverse. The fact that this thread is still running actually increases my sense of connectedness. Analysing media and it's practices is central to the work that needs to be done to bring our culture to a sustainable foundation.
I agree, a clearly spelled out policy is needed but I also believe black and white stands are needed.
I used to argue with my father about his investments in an attempt to convince him to pursue social or ethical investing. He did quite well without ethics and used his profits to secure his future but also generously supported organizations like the NRDC, The Trust for Public Lands, and various local social initiatives. My point was that this was like buying fuel for the bulldozer you then laid down in front of.
Allowing ads from companies that aren't committed to the cause is the same. They are out there, Patagonia, Interface Carpets, Dr. Bronners soaps, etc.
In answer to Bruce's previous point. We are clearly so deep in troubled waters with consumerism and it's effects that expecting a company to behave like a responsible citizen in every way should be a minimum. After all, corporations are citizens in and of themselves, equal in the eyes of the law. Also by law, they must consider profits to the shareholder as the first priority. This is the root of the problem. Some believe that CSR is a myth and will always be just greenwash, that we should strip corporations of personhood and return to the founding concepts of corporate law. Corporations were initially developed to be PUBLIC instruments for the common good, founded by those who understood the business they were getting into. They accomplished the goal of incorporation and were disbanded.
For me a company that releases a green product to test the waters while having a poor CSR record in every other way is not to be encouraged. They are to be avoided. When that company remakes itself from the inside out to be a responsible and sustainable corporate citizen then it is worth looking at. In any event we need to stop considering minimal measures to be sufficient.
We don't have time for half measures.
What do you think Nick? After 17 replies I'd be interested to hear your take on all this. Is celsias headed towards an ethical ads policy?
Written in October 2008