That was the question I asked myself a year ago. After doing some research I found out that all the campaigns, groups, and web sites that deal with climate change, intentionally or unintentionally, target only staunch environmentalists and activists. Two reasons for this are that the tasks they recommend people do are time-consuming and difficult, or they provide “easy” green habits, but they are fogged by the complex ones that take too much time for lazy environmentalists to decipher all the information and sort out the tasks they are willing to do.
So after a year of hard work I developed Lazy Green, an iPhone game app that helps lazy environmentalists save energy by raising animals threatened by climate change (sea turtle, lion, polar bear, penguin, hummingbird).
