Future of Fashion - 'DPOL' Green, Ecofriendly and Sustainable,

Over the last years there has been a relative rush of books on eco and ethical fashion published across the globe. We think this is an excellent indicator of the public’s awareness of how, what, where and whom produced the clothes in our closets.
Sustainable fashion is fashion that is designed to be environmentally friendly. Fashion designers have recently adopted the idea of sustainability, using more environmentally-friendly materials and methods in clothing production like reduction in wastage, reduction in chemical usage, usage of scrap fabric, gunny bags etc. But are the apparel made out of them actually wearable? Yes, the answer is Dpol technology which can produce ecoi friendly garments which can actually divert us to sustainability keeping the costs low, so as to influence the fashion market on a big picture
The country where Mahatma Gandhi once created a revolution by wearing a simple locally hand woven cotton garment called the Khadi as a sign of independence is still a leader in terms of textile innovations. From high tech weaving to rediscovering ancient dyeing traditions, India has some interesting new answers for eco fashion design.
The first breakthrough comes from August Designs www.august.synthasite.com, which has taken an in depth approach to garment construction and developed a brand new patented technology called DPOL that produces ready to stitch, shaped, woven garment components. This considerably reduces fabric loss by approx 15-20% and lead time by approx 50%. DPOL supports sustainability by reducing chemical and other wastages (dyes, fibers, yarns, energy) by 17%-20%, thus imparting the eco-friendly nature to the apparels right from the inception of the process to develop the garments.

Apart from the eco-friendly aspect of the innovation, there are many notable uniqueness, some of these are: Continuity of design, proportionate design, non repeatable design and motifs etc.
The DPOL technology can be used to manufacture high quality fashion garments with mitering at various panels. Another advantage is that it can also support smaller orders: with quantities starting at one single unit, one can get garments according to their own fit, style and need. This could open brand new possibilities for sustainably minded designers: presently designers source normal fabrics and do the surface ornamentation (embroidery/prints etc) whenever required .This method gives them the opportunity to put the design into the fabrics. One can have different weaves or designs on pockets, collars, cuffs or wherever required. Weaves can produce different textures and designs as desired and fabrics can be designed as per the final silhouette of the final garment so that right kind of design falls at right place, giving a brand new meaning to custom-made!

2 replies

Charles M. 110°

Yet another greenwash! This does not reduce the real issues. Instead it promotes over consumption with a small reduction in eco-footprint to make the customers feel OK.

The whole fashion industry is centered around promoting consumerism; keep buying new clothes because the clothes you bought three weeks ago are so old and dated!

This DPOL technology might be able to reduce material usage by 15-20%, but you can reduce the materials usage by 80% by completely ignoring the fashion industry and buying simpler robust clothing that lasts longer.

The ideas in DPOL (weaving on demand) are not new and were part of weaving in the old days of hand spinning and hand weaving. With the huge effort involved, weavers would quite often weave cloth on demand, in the right shapes, to reduce wastage (of both materials and their efforts).

It is also somewhat worrying that this DPOL is "patented technology" using very sophisticated machinery and software. This will put less skilled workers and less equipped manufacturers out of jobs - not a very sustainable and equitable model.

Written in December 2008

1 person thinks this is a cool reply

Hi Charles, You took the whole concept in a wrong way, DPOL does not over produce, it uses recycled and scrapped fashion industry wastes to produce fashion masterpieces.

On the other hand, as you said of ignorhing the fashion industry, its pretty ridiculous of thinking such a thing ( which cannot be done ), Hand spinning and weaving is done since ages here we are reducing the carbonfootprint in a totally different sector (the fashion sector)
Moreover DPOL reduces the usage of chemicals and reduces on waste deastically for better insight you can visit www.august.synthasite.com

When we talk of unemployment, as you discussed, I think avoiding fashion industry ( as per your thought ) will produce more unemployment than by using DPOL. DPOL does not bring new machinery rather it is an add on feature, which can make the waste machinery more useful and productive thereby reducing carbon footprint

Written in December 2008

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