World Cup 2014 Stadium Will Have Recycled Coke Bottles Built In

Celsias
FIFA Partner Coca-Cola launches innovative sustainability campaign in Brazil
© AFP

 

FIFA Partner Coca-Cola is making its own mark by announcing a pioneering sustainability project. Coca-Cola Brazil is to launch a campaign for the donation of plastic (PET) bottles to be reused in the linings of 6,773 seats in the new Maracanã Stadium, the venue for the final match of the 2014 FIFA World Cup.

Around 100 collection points where people can dispose of their plastic bottles will be set up in the city of Rio by Coca-Cola Brazil ready for the launch of the campaign on 15 November (a complete list can be found on their website).

Increasing the culture of recycling is one of Coca-Cola’s objectives for the 2014 FIFA World Cup Brazil, and it’s an area that definitely seems to resonate with the people of Brazil.

 

Recent results from FIFA’s 2012 public opinion tracker in Brazil  confirm the importance of the topic of sustainability and the environment among fans in the host country. 92 per cent of Brazilians believe that the 2014 FIFA World Cup Brazil should be environmentally friendly.

 

 

Add a comment
  • to get your picture next to your comment (not a member yet?).
  • Posted on Nov. 21, 2012. Listed in:

    Pledge to do these related actions

    Support your local farmers' market, 1083°

    Locally-grown produce can reduce the amount of energy required to grow and transport the food ...

    Get your organinc fruit and vege through a co-op, 1°

    Take the time to have a look at different options for getting your fruit and ...

    I will attend/celebrate/exhibit Earthday 2009, 36°

    I will exhibit/attend/celebrate Earth Day: April 22, 2009. Let's show the world that we CARE ...

    Follow these related projects

    Featured Companies & Orgs