What better place to raise awareness of the critical water issues facing the world than at a music festival in southern Tennessee in June? Approximately 75,000 hot and thirsty music fans have once again converged on the small Tennessee town of Manchester to enjoy the musical stylings from over 100 acts spanning the musical spectrum. And one of several new greening initiatives at this year's Bonnaroo Music and Arts festival includes a Bottle-less Water Program sponsored by Stanley nineteen13 and Global Water Challenge.
Stanley and Bonnaroo have partnered to create a limited edition reusable Bonnaroo water bottle for the program, and together they will donate one dollar per bottle sold to Global Water Challenge.
"Water is such an urgent and important issue; close to a billion people lack access to clean water around the world," said Rich Goodstone of festival organizers, Superfly Productions. "Bonnaroo wanted to get involved and support Global Water Challenge to help bring attention to the crisis. With everyone's involvement we can bring solutions to those who are in need."
The global water crisis will likely become even deadlier as water scarcity becomes more acute thanks to a changing global climate. But with education and awareness campaigns like these, program sponsors said they believed such problems could be solved.
Global Water Challenge is all set up in Planet Roo, the focal point of the festival's many environmental activities, where they are exhibiting photos, videos and water solution displays.
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Photo: Tim Hurst