We know many of you are involved in a number of not-for-profit organisations, and thought you might like to know.
Toyota today announced its “100 Cars for Good” program, which will award 100 vehicles over the course of 100 days to 100 deserving nonprofit organizations based on votes from the public.
Beginning March 7, 2011, registered 501c(3) non-profit organizations can apply online through Toyota’s Facebook page at www.facebook.com/toyota for a chance to win a Toyota Prius, Tacoma, Tundra, Highlander Hybrid, Sienna, or Sienna Mobility. A six-year 100,000 mile powertrain warranty will also be provided for each vehicle awarded. Applications submitted by March 21, 2011 will be reduced to 500 finalist organizations that will be in the running to win a vehicle. These final organizations will be selected by an independent panel of judges who are experts in the fields of philanthropy and social responsibility. Finalists can submit videos, create their own online profiles and rally their friends and supporters to encourage voting for their organization.
Public voting begins on May 9 and will take place for 100 consecutive days. Each day, five organizations will be profiled on Toyota’s Facebook page and voters may vote for the charity they feel is most deserving of the vehicle. A vehicle will be awarded each day through August 16 for a total of 100 vehicles. Voters may place one vote per day, each day, over the course of the program.
100 Cars for Good is the first Toyota initiative that engages the public to determine how corporate philanthropic donations will be awarded.
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