It's the protection and enjoyment of oceans, waves and beaches through a powerful activist network.
You can think about that as three concepts. "Protection and enjoyment", we don't want to put a velvet rope around a beach and tell people to keep off. We're surfers, we're beach goers, we're watermen... we enjoy the coasts. We're a user group. Next up is "oceans, waves and beaches." Think coastlines, we're engaged with environmental issues that affect our coastlines. "Powerful activist network" speaks to how we go about this mission. We are a grassroots organization. We're local in many coastal regions
It is that it's an idea that is owned by many who believe that our coasts are really special places and should be treated as valuable as they are.
Matt Meinhardt is an art student at Flagler College in Florida and, with this poster, he is joining a much larger group of people who are concerned about what is happening in the US near-shore environment.