L. Hunter Lovins, Esq., is the president and founder of Natural Capitalism Inc.. In 1982 she co-founded Rocky Mountain Institute and led that organization as its CEO for Strategy until 2002. Under her leadership, RMI grew into an internationally recognized research center, widely celebrated for its innovative thinking in energy and resource issues. Read more about Hunter Lovins after the interview:

Duration: 10 minutes

Lovins has co-authored nine books and dozens of papers, and was featured in the award-winning film, Lovins On the Soft Path. Her latest book, Natural Capitalism, co-authored with Amory Lovins and business author Paul Hawken, was released in September 1999. It has been translated into a dozen languages and was the subject of a Harvard Business Review summary. Recent articles by Hunter have appeared in World Link, World Business Academy Review, American Prospect and Los Angeles Times.

Lovins shared a 1982 Mitchell Prize for an essay on re-allocating utility capital, a 1983 Right Livelihood Award (often called the "alternative Nobel Prize"), a 1993 Nissan Award for an article on Hypercars, and the 1999 Lindbergh Award for Environment and Technology. She has received several honorary doctorates. In 2000 she was named a "Hero for the Planet" by Time Magazine, and received the Loyola University award for Outstanding Community Service. In 2001 she received the Leadership in Business Award and shared the Shingo Prize for Manufacturing Research.

Lovins has served on the Boards of one government, three private corporations and many public interest groups. She advises numerous companies and nonprofits, including GreenMountain.com. She was a founding director of RMI's second for-profit spin-off, E source, until its 1999 sale for $18 million to the Financial Times group.