Have you seen Chevron's "Will You Join Us" Campaign? In train stations, at bus stops, online, even on coffee cups, Chevron ads are trying to convince Americans that the key to ending our energy crisis is individual action.  Over pictures of everyday Americans, taglines from Chevron’s “Will You Join Us” ad campaign read:

“I will leave the car at home more.”
“I will take my golf clubs out of the trunk.”
“I will replace 3 light bulbs with CFLs.”
“I will finally get a programmable thermostat.”
“I will consider buying a hybrid.”

These are all good ideas, but the League of Conservation Voters finds it disingenuous for Chevron to be suggesting individual action as the cure to the climate crisis when their company is engaging in activities that are making it worse.  So they've come up with a few suggestions for Chevron’s ad team: 

Chevron's ad campaign asks, will you join us, as if they are the environmental leaders. It then puts the onus for solving the climate crisis on individual behavior. Leaving the car at home more and changing light bulbs is important, but more significant would be sweeping policy change and a national commitment to renewable energy.