A Californian team won the first "Innovate or Die" competition (staged by Google and Specialized) with their Aquaduct: Mobile Filtration Vehicle. The competition was "designed to inspire innovation and environmental change, one pedal stroke at a time." Judged on creativity, environmental impact and design, over 100 entries vied for first prize: a check for $5,000 and some free bikes. After a three-month judging process, winners were announced on January 16, 2008.