"You’d probably think a cycling brand that sells yak leather road shoes for £300 and a designer espresso tamper for £95 is beyond parody.

But a group of cyclists in Portland, Oregon, has designed a spoof website that pokes fun at London-based Rapha, who they describe as “masters of the aspirational school of selling luxury goods”.

The group calls itself the JVA – Jens Voigt Army – after the 41-year-old Team Radio Shack-Nissan rider who is a popular member of the professional peloton because of his down-to-earth attitude. Its website mimics the style and typography of Rapha’s and includes slogans such as “We’re Kind of a Big Deal”, “Women: Kind of an Afterthought” and “Branding the Banal”.

So starts a column by Trevor Ward in the Guardian about a new spoof website that parodies and pokes fun at big time , Rapha brand. For a good snigger it's so worth a look. 

Images are from the spoof website Jahvahaah