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You have to hand it to the folks at R&R Partners. They’re the clever advertising agency that made its name luring legions of suckers to Las Vegas with an ad campaign built on the slogan “What happens here, stays here.” But R&R has now topped itself with its current ad campaign pairing two of the least compatible words in the English language: “Clean Coal.”

“Clean” is not a word that normally leaps to mind for a commodity some spoilsports associate with unsafe mines, mountaintop removal, acid rain, black lung, lung cancer, asthma, mercury contamination, and, of course, global warming. And yet the phrase “clean coal” now routinely turns up in political discourse, almost as if it were a reality. - Yale Environment 360