APP Commits to End Deforestation. Let's Hope They Mean it This Time


Asia Pulp and Paper , which is the world's third-largest paper producer has agreed to stop using logs from Indonesia's natural forests. This follows a massive campaign by a number of groups concerned about the devastation they were causing. 

indonesian forestry How cool is that to see massive industries agreeing to do things the right way?

Let's just make sure they stick to it this time .

 In recent years APP has lost packaging contracts with big brands such as foodmaker Kraft and Barbie's Mattel after Greenpeace accused APP of clearing forest that is home to endangered Sumatran tigers and orangutans.Deforestation accounts for 70% of Indonesia's carbon emissions so the impacts of forest clearance are massive.

"APP has committed to stop logging in all natural forest," the firm's sustainability headindonesian forestry Aida Greenbury told AFP. "We will only expand operations on open land and scrubland."

In a statement the company said that from "February 1st, all of APP's suppliers have suspended natural forest clearance", and that it was conducting assessments to identify high-conservation-value forest for protection.

The Indonesian firm has failed to carry out similar commitments before, including an agreement with environmental group WWF signed in 2003 to protect high-conservation-value forests over an initial 12-year period. WWF cancelled the agreement in 2004, saying the company had failed to make any progress on its commitment.

sumatran tiger "Unfortunately, APP has a long history of making commitments to WWF, customers and other stakeholders that it has failed to live up to," said the WWF's conservation director in Indonesia, Nazir Foed.

"We hope this time the company does what it promised," Foed said, adding that it would independently monitor APP's activities.

Greenpeace's forest campaign chief in Indonesia, Bustar Maitar, said that if APP fully implements its new policies "it will mark a dramatic change in direction, after years of deforestation in Indonesia".



Add a comment
  • to get your picture next to your comment (not a member yet?).
  • Posted on Feb. 6, 2013. Listed in:

    Pledge to do these related actions

    Submit a Crazy Green Idea!, 8°

    Submit a crazy green idea to be turned into the next X PRIZE in Energy ...

    Volunteer at an animal shelter, 1°

    Animal shelters are crowded almost everywhere. Help the animals of your city by assisting with ...

    Plant a Tree: Help Create More Greenery, 355°

    Take some action and plant a tree today (or soon). Why not make it a ...

    Follow these related projects

    What's Your Crazy Green Idea? Video Contest

    A X PRIZE Foundation project in Santa Monica, United States

    Queen Charlotte Wilderness Park

    Marlborough, New Zealand

    Featured Companies & Orgs