All Aboard the Greenwashing Express

Mickey Z

Wanna drive an environmentally responsible car? Simple: Paint it green and call it a "hybrid." By the same logic, Judas Priest has written an eco-classic and Greenland is the world's enviro standard bearer.

If all this sounds ridiculous, consider the Earth Day gesture being made by New York City's Metropolitan Transit Authority (MTA). With much pomp and fanfare, the subway powers-that-be recently unveiled a "green" Metrocard. Not green as in made-from-recycled-materials or green as in recycle-me-after-use. No, we're talking green... like the color (as if the new pricing structure wasn't insult enough).

Why did the MTA ever ditch the reliable token? As Jenn from Tiny Choices sez:

They weren't disposable, they were reused over and over again, for years. That's just smart.

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  • Posted on April 22, 2008. Listed in:

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