Pardon a second post here, but actions like this really annoy me. Like quite a few greenwashings, this project preys on gullible people and sells a "solution" for "problem" and probably make a boat load of money doing this.
First off, as I said above, Blackle has no significant effect on LCD monitors. If there is a measurable difference it is going to be slight.
What steams me is that Blackle is using obsolete data (quoting a 2002 report), and does not provide a balanced view of its pros and cons, thus creating a false "problem" and then providing a "solution" and making a lot of money in the process.
So, how are they exploiting ignorance and giilt to make money?
1) They make money on the Google ads. Sure, Google make money too, but not by exploiting the ignorant.
2) They claim to have saved over 1 million kWh of electricity (about 1000 times what the average American household uses in a month). By converting that into equivalent CO2 savings they can get carbon credits and sell these as carbon offsets through some offsetting scheme, making quite a bit of money in the process.
in January 2009