In a classic example of putting profits before people, Indian farmers are lured by colourful and convincing marketing programs to forget their low-carbon, natural and closed traditional systems of agriculture, and to instead buy into 'modern' systems that make the farmer dependent on outside inputs at every step. And, what do they lure them with?: Dreams of owning big red tractors and other environmentally unfriendly and unsustainable high-tech equipment, that even if they were to own would make them even more dependent on corporations. Many, however, are committing suicide before getting anywhere near this unsustainable energy-intensive 'ultimate goal'.
Duration: 5 mins
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