Promoting environmental awareness usually ends up dividing the world into two camps - environmentalists that want to save the world, pitted against huge corporations that want to conquer it. Can the twain ever meet? That's the multi-billion dollar question that has yet to be answered, but today we'll share a little hope and inspiration.
Meet Ray Anderson, founder of Interface, one of the world's largest interior furnishing companies. Just as he was about reaching retirement age, back in 1994, an environmental book landed on his desk that turned his world upside down. This epiphanal moment set him on a course for 'sustainability mountain' - the corporate goal he has set for himself and his company.
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